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房市新聞

2021.08.21

Under the epidemic situation, industry players compete to promote technology online house reward

Caption: The consignment industry has also made a surprising move. The creative marketing pioneered the group online house viewing, which can be answered by QA in real time; the picture shows the online group house viewing process of “Fengyi Fenghe”.

 

Reception center strengthens clearance, appointment control and number of people
In addition to real estate brokers actively grabbing customers with technology, consignment dealers are also working hard to sell during the epidemic. Most of the cases have changed to the appointment system to control the number of people in the field. After entering the field, the real-name system, temperature measurement and disinfection are indispensable. The open introduction table model in the past was cancelled, and each group of guests was introduced to a separate box to reduce the risk of contact.

 

Haiyue International, the leading consignment agency, has implemented “seven-fold epidemic prevention measures”. In addition to general disinfection and body temperature measurement, it also provides face masks. It does not accept more than 3 groups of guests at a time, and no longer provides snacks and beverages, and actively expands online home viewing services. Creative Marketing also provides the construction project “720-degree environment home appreciation”, as well as a group online home viewing mode, which can bring 15 people to view the home at a time, real-time QA question and answer, etc.

 

In addition, like the case of the iconic luxury house “Puyuan Puyuan”, it has also purchased a disinfection system with the same specifications as the airport and placed it at the entrance, so that customers can disinfect their whole body when they enter the door. Wei Piaofang, the project manager of “Fuyu Shangcheng”, said that in addition to the reception center’s daily commute to get off work, the company has also purchased ultraviolet disinfection equipment to strengthen disinfection after the business is closed at night. Customers and sales staff have also begun to use video to introduce houses, so that consumers can easily view houses at home.

 

Realtor Karma promotes online viewing of houses, 3D and VR are all available
The pneumonia epidemic has disrupted many people’s home purchase plans. People are afraid to go out at will because they are worried about the epidemic. Many community buildings also prohibit agents from taking them to see them. People are strictly controlled to enter and exit. They are worried that the epidemic will break out. The real estate industry has been greatly affected, and they have used online home inspections to serve customers without interruption. Several real estate brokers such as Xinyi, Yongqing, Zhushang, Taiwu, CITIC, etc. are all pushing for online home inspections.

 

According to the internal statistics of Taiwanese housing, during the outbreak of the epidemic, Shuangbei, the hardest-hit area of ​​the epidemic, saw a drop of about 40-50% in store sales. To this end, Taiwanese housing launched the “e-based zero-contact” service, which was fully activated from entrustment to transaction. “Online Entrustment”, “AI Watching”, “Video Signing” and other three steps to achieve “zero distance communication”, “zero contact in entrustment”, and “zero breach of epidemic prevention”.

 

Lin Peiwen, general manager of Taiwan’s Housing Franchise Division, said that the highest principle of operation during the epidemic is to prioritize the safety of customers and colleagues. Buyers can prepare for buying and selling through a variety of online functions; for sellers, businessmen become The “Live Broadcaster” uses technology tools such as Line and Google Meet to explain the details of the power of attorney to customers through video, and guide the customer to sign the power of attorney, then complete the entrusted sales process by mailing or placing the power of attorney at a designated location such as the

 

building management room. If it enters the stage of formal purchase and sale signing, the buyer and seller will be “segregated and divided into rooms”, and the business and the agent will be used as a single window to check the service, and the buyer and the seller will not contact each other throughout the process, reducing risks.

Xinyi Housing has launched three major online home viewing service models, including “Smart Home Viewing”, “Interactive Home Viewing” and “Video Home Viewing”, allowing consumers to use the 3D cross-dressing function to see the effects of different styles of decoration during the epidemic prevention period , you can also connect with the business to view the house in real time, and enjoy the house at home with zero contact. Xinyi Housing said that in the past, consumers can enjoy 3D online house viewing, 720-degree panoramic house viewing and 3D costume simulation through “Smart Home Viewing” service, and the “Interactive Home Viewing” service provides clearer HDR high-definition images. You can view the bird’s-eye view 3D layout map as you choose, and you can walk in all spaces at will. “Viewing the house by video” allows the business to use the communication software to make real-time video and explain it on the side.

 

Following the introduction of digital home viewing technologies such as “Video Home Speed ​​Matching”, “Yongqing Quick Search App”, and “Real Reality Searching”, Yongqing Housing has upgraded its service and launched the “Specialized Guided Tour” video service, which is filmed by the agent on the spot. The houses are brought to watch videos, and the features of the houses are introduced one by one, so that consumers can see all the objects in Shuangbei in front of the computer without going out. During the epidemic, traffic increased by about 20%. Chen Cijie, associate manager of Yongqing Housing Business Management

Department, said that the “personal guided tour” service not only facilitates customers to easily view houses at home, but also reduces the risk of contact between customers and homeowners during the epidemic, which is highly recognized by users. In addition, the company also provides a “contactless online entrustment” service for homeowners who want to sell their houses. The entrustment deed can be filled out by Yongqing brokers with housing information and the contents of the deed agreed upon by both parties, and then the broker will take pictures of the complete contents of the deed. Provide it to the owner, and explain the content of the deed through communication software such as telephone, Zoom or Line, and complete the content confirmation.

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